工业设计/ Industrial Design
Michael Young for Passanha (with Base Design), 2008
Incorporating the new logo that Base Design created, this olive oil bottle is divided into upper and lower parts by a horizontal ridge and a ‘drop’ just below, representing the olive press while simultaneously highlighting the oil and its colour.
“A project of creative romance with Base Design, who briefed me to design a bottle that would re ect the history of the family’s oil production but help bring it into the present.
We had a wonderful visit to the re nery in Portugal, which had just been rebuilt at the time. Being given access to such culture is a real blessing, as it offers the mind a vigour which does not exist when working on projects that are simply based on technology and potential shifts in consumer trends.”
– Michael Young