HIDW - Michael Young

HIDW , 2020

Michael Young Studio has successfully curated this year’s Hebei International Industrial Design Week (HIDW) in Xiongan. The objective of the show is “to question and reimagine the future of a city in China from a fresh perspective.” The show content was carefully curated so as to question how we might bring culture, the past, present and future, into play with science and technology.

The visual language was based on the concept of ‘pluriversity‘. The overlapping of two-dimensional elements in three-dimensional space to build a common language. It creates a diverse scene that unleashes the infinite possibilities of togetherness. The concept of the visual identity was applied to an extended series of graphics and videos for satellite forums and design events.

The studio has also curated an exhibition: HIDW Young Talent. Using draped curtains and visually light plinths, we divided the 400 square meter exhibition hall into a landscape where just the right amount of social distancing was possible.

Featuring works of Zhang Zhoujie, Rashmi Bidasaria, Ariel Noyman and 18 emerging designers worldwide, the HIDW Young Talent shows how designers use products and new design methods to reshape consumption and manufacturing models, urban environments, and local industries. It all seeks solutions for challenging crises through collective thinking and finds common value in differences.

HIDW also showcased our long-term collaborator’s KEF, Gallery All, EOQ and Coalesse, through which our design evolution is reflected.

Hebei International Industrial Design Week 2020, Design’s Construct of Pluriversality, is a new attempt at the traditional design exhibition. In the face of today’s complex global issues, we believe that design should play the role of constructing the future and forging the idea of a pluriverse world from multiple perspectives.

Director: Michael Young
HIDW Young Talent Curator: Chaya Lin
Exhibition Design: Alex Nacrour, Chaya Lin, Lavrans Laading

HIDW , 2020

Michael Young Studio在雄安成功策劃了今年的河北國際工業設計週（HIDW）。展覽的目的是“從嶄新的角度質疑並重新構想中國城市的未來”。該節目的內容經過精心策劃，以質疑我們如何將文化，過去，現在和未來帶入科學技術中。

視覺語言基於``多樣性''的概念。二維空間中二維元素的重疊以建立共同的語言。它創造了一個多樣化的場景，釋放了無限的團結可能性。視覺識別的概念被應用到一系列擴展的圖形和視頻中，用於衛星論壇和設計活動。

該工作室還策劃了一個展覽：HIDW年輕才藝。我們使用懸垂的窗簾和可見光的底座將400平方米的展廳劃分為一個景觀，在該景觀中可以進行適當的社交疏散。

HIDW Young Talent收錄了張周傑，Rashmi Bidasaria，Ariel Noyman和全球18位新興設計師的作品，展示了設計師如何使用產品和新的設計方法來重塑消費和製造模型，城市環境和當地產業。
所有這些都通過集體思維尋求解決危機的方法，並在差異中找到共同的價值。

HIDW還展示了我們長期合作者的KEF，Gallery All，EOQ和Coalesse，通過它們反映了我們的設計演變。

河北國際工業設計週20，“設計的多才多藝”，是對傳統設計展覽的一次新嘗試。面對當今復雜的全球問題，我們認為設計應發揮作用來構建未來並從多個角度打造多變世界的概念。

Director: Michael Young
HIDW Young Talent Curator: Chaya Lin
Exhibition Design: Alex Nacrour, Chaya Lin, Lavrans Laading