Industrial Design

Zixag - Air Series

We are not the kind of people to wait in queues at airports. We like to land and go, and over the years of constant travel, we had developed a very particular set of requirements for carry-on luggage that nothing on the market quite met. So we designed it ourselves. The Airbag is a cabin-sized case that is really two bags in one: a rear hard shell that provides structural protection for IT equipment and other fragile items, and a separate front zipped soft compartment that expands to accommodate everything else. The logic was simple. We wanted admin and technology in one place, and personal things, clothes, and travel documents in another, without the two ever mixing. The top and side handles retract to lie flush with the case surface, and anti-slide discs on the rear panel prevent the bag from sliding out of overhead lockers, which had always irritated us. The Airbag was produced by Hong Kong brand Zixag, with whom we had already developed the City Series and Studio Line of computer bags in 2010, a range born from two years of research into the modern Mac user.