In summer 2015, the studio was invited to visit a stainless steel factory in Dongguan, South China. This was a point in time when Jougor did not exist.
The factory owners and founders of Jougor had a wealth of experience in producing stainless steel components for Fortune 500 companies across various industries. These were components relying on precision, quality, and an absolutely flawless mirror finish.
But expansion was ahead, and after detailed research into domestic and international markets, an opportunity was identified: by harnessing the technical expertise and intrinsic qualities of stainless steel, the studio was approached to assist in the establishment of a sanitary ware faucet brand.
Jougor is a brand that our studio helped build from the ground up. We were engaged to design the complete corporate visual identity and the product design itself.
The logo, the website, the name cards, the catalogues, the packaging, the brochures, the trade show stands, and the initial collection were all created in Sheung Wan by Michael Young Studio (and some of which are pictured here).
This was a constant back-and-forth process, evolving over many months. The core values of the brand of purity, innovation, and health were communicated in every aspect of the visual identity. Which ultimately also informed the product design.
Our integration with the factory’s intimate knowledge of cutting-edge stainless steel enabled us to create a highly innovative product line for the bathroom and kitchen, including faucets, shower systems, and bathroom accessories. A collection that won both Red Dot and Australian Good Design Awards in 2016.
The design of the MY Faucet Range was created to bring an elegant and contemporary solution to the kitchen and bathroom. If you’ve ever been shopping for bathroom stainless steel faucets, you’ll know how cluttered the market seems to be with low-quality objects, all using the same internal cartridges.
The opportunity to work outside the traditional boundaries, directly with the factory, for a new brand, whose commitment to quality and innovation reflects our eye for detail, laid a solid foundation for the sophisticated series that suits contract and domestic markets.
